Read the full dissertation: "Preaching for everyone and for no one"       The Toque de Vida program   The Toque de Vida program marked the IELB's return to broadcast television in Brazil in 2004. After many years absent from this medium, the daily program premiered on November 26 of that year as a project of ULBRA's Pastoral Ministry, launched in partnership with UlbraTV. Dieter J. Jagnow describes the program as consisting of four segments over six minutes: an opening, a message, a music video, and a closing. He elaborates: “The program is produced and presented by Pastor Lucas Albrecht, who works in the Campus Ministry.” Jagnow also notes that the program’s language was specifically crafted to reach individuals without ties to a religious denomination, aiming to communicate with those unfamiliar with the Gospel. Its focus was on connecting with a broader audience outside the Lutheran community. 1.3.1 Production Routine Interviews with three producers—Tatian...